Posted by Karthik on June 24, 2007
Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
The search company said it would only show the pay-per-action ads on publisher sites in the Google content network, also known as Google AdSense for content sites.
Pitts and all other Google advertiser who qualify will have their chance to join in starting today. Google said advertisers who have already joined the beta will see an alert in their AdWords account informing them that they can now create pay-per-action campaigns.
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Posted by Karthik on June 6, 2007
Salesforce.com today announced it’s extending partnership with google.The two of them said that they were aiming to produce an SMB.
According to the deal,Salesforce will replace Salesforce Team Edition with Salesforce Group Edition featuring Google Adwords.
This will allow 32,000 Salesforce customers to distribute their online ads with Google.In turn,Google Analytics will have them finding the top keywords which customers bring and help them refine their product.
Posted in Collaborations, Google | 1 Comment »
Posted by Karthik on June 4, 2007
Feedburner,a privately owned Chicago company which syndicates more than 700,000 bloggers and podcasters was bought by Google on Friday.
The price of the purchase where not disclosed although a Reuters report suggests that it is around $100 million.
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Posted by Karthik on June 1, 2007
Google,on it’s Google Developer Day meeting held on the 31st of May emphasized on Google to help developers “integrate,reach and build”.In the keynote address,Jeff Huber,the vice-president talked about the latest tools it brought out – Google Mashup Editor, Mapplets and Gears.
The Google Mashup Editor is used to help developers build mashups – the small Web applications that tap into Google’s various APIs–by providing server, hosting, data bases, and authentication and other Web services, all brought together in a single AJAX interface and coupled with an editing screen and easy access to Google-supported sandbox testing.
The idea behind Google Mapplets is that it will make these sorts of gadgets easier for developers to combine with Google Maps, thus making them even more appealing to the millions of visitors to Google’s network.
Google Gears is a web browser plug-in that allows Web developers to add offline access to Web applications such as Google’s own Gmail.
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