According to the Nielsen Company,more than 33 million users use the mobile web and more than 8 million people use mobile video in every 30 days – that is a whopping figure!
The company – Nielsen Wireless is starting up a service which studies how many people use the mobile phone for various media purposes like Music,Videos,Games etc. on different scales.
The first of it’s products is the ‘Mobile Vector’.Nielsen Wireless intends to get the figures of the users.It aims to be a hot spot with the mobile advertisers.
Yahoo! recently launched it’s own similar products – for the same reason.Their services include Mobile Ad Network,Mobile Content Engine,Mobile Media Directory and Mobile Site Submit.
AOL is on it’s track as well.It launched it’s product Three Screen Media last month – a mobile advertising network,mobile ad serving and management-platform provider.
Nielsen Network has studied that most of the mobile viewers and male and the subscription to sports media is in a large number.
